With the Winning Colors program, users will identify their own dominant behaviors as well as the behaviors of others. With an understanding of what motivates people to act the way they do, communication improves and conflict is avoided. Now more than ever we need to learn to accept the differences in the people we meet. Users are taught the four behavioral communication trends that drive all behavior and, by learning these trends, will have a better understanding of what drives another person’s behavior and how to better work with others to avoid conflict.

As the user goes through this program, they learn about the Winning Color trends and rank in order what they believe are their trends. The user also takes an assessment which provides computer-driven results of what are their trends. Users then learn about the trends in themselves and those in others who are similar and different to them. Below are the four Winning Color trends: